Discover IQOS

Why switch to IQOS?

• Real Tobacco taste: IQOS ILUMA is specially designed to be used with real tobacco sticks. TEREA sticks provide real tobacco taste & satisfaction.

• Harm Reduction: Switching completely to IQOS presents less risk to your health than continuing to smoke†. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.**

• Value: When you switch to IQOS ILUMA you can save up to £3,000 a year***.